FROM COMPLICATED…
TO CLEAR
"Consumers care about clean water. But not enough to truly inform themselves or go beyond surface level in the water filtration category."
Let’s be honest, most of us don’t have the motivation to study up on the science of water filters. So, we decided to focus on educating the consumer by "filtering" out overwhelming information to purely what we need to know.
everydrop electronic billboard: water washes away words
If people want to read the complex text, they can!
It’s full of niceties and benefits about the product…if you can get through the difficult, unclear points! Because most of us don’t have the patience for this, they can also see all they need to know in short, sweet, simple points following the filter.
Floor Spread: Complicated text flows down aisle and into filter. It becomes clear and easy to understand after going “through” the filter.